Yosri Ayadi appointed Managing Director of Numeryx Tunisia

With a commendable career among the big names in tech, Yosri AYADI has just been appointed head of NUMERYX Tunisia, the Tunisian subsidiary of the NUMERYX group created in France. In this exclusive interview, the new MD of NUMERYX Tunisia reveals his strategy for developing the company on the local market, but also in Africa and the Middle East.

Portrait of Yosri Ayadi, MD of Numeryx Tunisia

Why did Numeryx choose to invest in Tunisia?

The choice of Tunisia to set up NUMERYX’s first subsidiary outside France rests on a solid business case ― and not only because it is the home country of the group’s founder. The argument that weighed most in favor of this choice is the presence of significant human capital. As you surely know, a large number of Tunisian engineers are recruited by multinationals all over the world ― and particularly in Europe and France. NUMERYX’s investment in Tunisia essentially aims to take advantage of this large pool of local skills. Also, Tunisia has a significant ecosystem made up of startups, companies in different sectors, but also universities that are feeding the market with a large number of quality engineers.

How is the company positioned today on the local market?

Since its creation in 2019, the company has been able to strengthen its presence on the national market. We now have a large portfolio of projects in Tunisia, in collaboration with international partners such as GIZ, USAID and Tunisia JOBS. We also collaborate with Business France to bring French and European companies closer to the Tunisian market. We also have some public institutions as clients. We are in charge of the redesign of the OACA portal. We have also carried out projects in collaboration with the Ministries of Finance and Social Affairs. In this capacity, NUMERYX Tunisia was tasked with developing the registration platform for citizens eligible for social aid.

It seems that Tunisia will be the base of your international expansion. Can you tell us more?

Absolutely. Indeed, NUMERYX Tunisia’s premises also house NUMERYX Middle-East & Africa. We made this choice because we saw that the know-how developed here can easily be exported to other markets, notably in Africa and the Middle East where the need is clearly emerging. This international development is one of the priority areas I have been focusing on since my appointment as MD of NUMERYX Tunisia. We started by deploying in Africa and the Middle East, but we also hope to be able to extend our presence to other markets, notably those of North America.

How does your human resources strategy differ?

As a company that offers services in the digital sector, we believe NUMERYX’s strength stems from the quality of its human capital. It is thanks to our teams’ know-how that we are able to offer our clients a high-standard service. It is therefore natural for the company to value its human capital. We believe the company must support its employees and must create a friendly environment that allows them to excel. In this context, it should be recalled that the first beneficiaries of NUMERYX University, our branch dedicated to continuing education, are our employees. This allows them to stay at the forefront of advances in a rapidly evolving technology sector. Shared responsibility is also a key element of our strategy.